This eponymous clothing line led by Christophe Lemaire and Sarah-Linh Tran is a collective, independent design project , bringing together a team that is united by a shared work philosophy, with clothing at its core. Gorgeous knits in the most cult worthy colors and pants cut with impeccable detail, the collections are designed and developed in the Marais district of Paris nearby the 28 rue de Poitou historic shop but luckily for us we can find all their wares stateside including collaborations with Uniqlo at a wallet friendly price.
Covetable... Grei
Established in 2011 by Anthony Spargo and Larry Paul GREI has a deep appreciation for the color grey (like me and most of the people I know). They have created a label that celebrates this understated neutral adding vitality and surprise at every turn. Known for its attention to craft and detail along with patterns and textures, every item in the collection is cult worthy.
Must Have... Hoi Bo
This amazing company originated somewhere "between need + desire" with a commitment to innovative design and local production. Their fabulously inventive and utilitarian bags had their start in designer Sara Tang's apartment in 2007. She has since grown Hoi Bo into a full design studio and production facility in Toronto, with a focus on creating thoughtful fashion and objects.
Crushing On... Hansel from Basel
Los Angeles-based artist-turned-designer Hannah Byun created Hansel from Basel in 2007 as a way to apply a sense of much-needed zest to everyday legwear. Originally inspired by Hannah’s childhood nickname (“Hansel”) and her fascination with Switzerland (therefore “from Basel”), the collection finds inspiration from the mundane to the magical.
Loving... Objects Without Meaning
Is there anything more classic than a perfectly cut black maillot? Objects Without Meaning, created by Alexandra Michelle with a focus on developing clothing that emphasizes the wearer rather than the object, has an excellent collection of bathing suits meant to flatter any figure. OWM strives to create honest, effortless clothing that carries no baggage. Rather than adhering to trends, the brand builds upon it’s vocabulary of forms and materials each season, creating a continual dialogue from one season to the next.
Must Have...Clyde
Clyde is a cult favorite New York City-based label designed by Vancouver native Dani Griffiths. Initially a buyer, merchandiser and house collection sales director at Assembly New York, Griffiths began making her own line of accessories in 2010. Leather handbags and goods were introduced with the Spring 2014 collection. Concise, minimalist styles are New York-made in small batches from Italian materials, adhering to the brand’s belief in both a controlled aesthetic and quality.